What
effect does culture have on obtaining joint
gains at the end of negotiations? Previous research
has identified various strategies apt to create
common gains for two American negotiators. What
about negotiators belonging to other cultures?
Do they have the same strategy? Do they manage
to generate the same level of joint gains? These
are some of the questions asked by an international
team made up of Jeanne Brett (coordinator),
Wendy Adair, Alain Pekar Lempereur, Tetsuchi
Okumura, Peter Shikhirev, Catherine Tinsley
and Anne Lytle. Their work is based on data
collected from negotiators representing six
different cultures: Brazil, France, Hong Kong,
Japan, Russia, The United States.
The research has produced a model that was
the subject of two round tables at the IACM
(International Association for Conflict Management)
conference, in 1997 and 1998. It was also
written up in the Negotiation Journal.
To these data were added the results of simulations,
carried out by video conference or e-mail,
among participants of various countries (and
particularly the MBA students at Kellogg and
ESSEC).